Matthew Alfaro's profile

Puddles - Dog Shampoo Brand

Puddles
LOGO DESIGN +PACKAGE DESIGN + MARKETING MATERIAL
Project Goal
The client requested a logo, a package design for cylindrical shampoo bottles, and four social media posts. The designs for each project need to produce an aesthetic of a high-end product while keeping it cute. A bubbly color scheme that will make consumers feel like they are washing their pets with the same quality products that they themselves use.
Design Process
I began with a simple emblem/wordmark logo of a dog wearing boots. The simple design keeps the logo sophisticated while still being whimsical with the dog wearing rain boots. Polka dots are scattered about the design to evoke a feeling of bubbles and cleanliness. The color choice and layout of the design was done in such a way that mimics human products.

The social media posts all highlight the product by using minimalist images with bright colors to attract the eye.

This project was made using Adobe Photoshop and Illustrator.
Puddles - Dog Shampoo Brand
Published:

Owner

Puddles - Dog Shampoo Brand

Published: